Published on May 3, 2017

The Story of OTTOLOCK

It wasn’t the first time someone had the idea. Serious cyclists have been locking up their bikes outside coffee shops with helmet straps or other bizarre methods with no security for years. What was different this time was the passion for a real solution.

I met Jacob Rathe in February 2015 at Stumptown Coffee in Portland, Oregon, and he was stuck. He’d tried for years to bring his “Omloop” lock concept to reality with a few crude prototypes, but realized it was no small chore. New Product Development requires more expertise and capital than meets the eye. Personally, after 30 plus years of training and racing bikes, I had never bought a bike lock. But maybe this was the bike lock I finally needed, and I could figure out some way to launch the product through my new brand, OTTO. Jacob and I agreed to give it a try, and I vividly remember him saying “All I want is a few prototypes for me and my buddies.”


OTTOLOCK started in a coffee shop


Jacob’s prototype (2013) vs. production OTTOLOCK (2017)

About a month later, Jacob and I met with whiz engineer Ryan Hall, and we started playing around with strip steel, soon realizing you couldn't cut a thin steel band with bolt cutter jaws due to the aspect ratio. “OTTOLOCK” was born, and after a few more turns we decided to bring a sketch and a band sample to Interbike 2015 to see what people thought. Our good friend Tory Orzek helped out with some industrial design to smooth out Ryan’s edges, and we were rolling. Before taking off for Vegas, I remember Tory saying, “You really should put this on Kickstarter. It's great, and you’ll sell zillions.”


Initial OTTOLOCK design concept rendering – August 2015


Early OTTOLOCK whiteboard finish concepts – December 2015

The response at Interbike was so positive that we leapt into action to finish the design. Even with sound engineering rigor, we were a bit naive about all of the potential lock failure modes. Because our goal was an extremely lightweight form factor, we actually thought we could achieve success with a plastic lock head. That idea lasted one 3-pound hammer test. All said and done, we iterated the lock with eight major revisions to get to our current production specs.


A highlight of the design process occurred during the Kickstarter shoot in August 2016, down on the Tilikum Crossing bridge in Portland where we were interviewing random cyclists and potential customers. We were confident in our design, but a former thief actually broke the lock band – on camera, and much to my surprise. He used a simple twisting trick, and I had a serious “oh crap” moment. The team rallied hard as our campaign was starting in just three weeks, and we introduced Kevlar® as the additive solution. This part of the story illustrates our never-give-up passion.


First machined aluminum head prototype – April 2016


Building a plastic head prototype OTTOLOCK in Spring 2016

Many, many more individuals all worked together to build samples and our Kickstarter program including focus groups, videographers, photograpers, copywriters, graphic designers, testers, PR folks, and more. This was a great exercise in team collaboration and continual improvement, all directed towards our September launch date. That first day was amazing; all of us were riveted to our screens. We exceeded our crowd funding goal in under 24 hours and collectively watched our product vision become reality. At the end of 30 days, with 4,000 backers on the team, we knew we had something special and that we'd better get to work to deliver on our promise.


The last six months in OTTO have been crazy good with so many details to get just right before this really takes off. And here we are today: with a committed supply chain of U.S. suppliers; with our own final assembly line; and a new business for OTTO with so much opportunity ahead.


OTTOLOCK is a story of vision, teamwork, flexibility, and grit. I am so proud of our team and many partners.


– Jake VanderZanden

1 Comments:

  1. I like it when people get together and share views. Great blog, stick with it!

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